What is user research in software development?

User research is about understanding how your users behave, what they need, and what they like. It's all about learning directly from your users to help create your software product. We use methods like interviews, observation sessions, and surveys to get important insights that guide our software development.

Custom mobile applications

Who are software users?

A "user" in software development is an individual who engages with a product, service, or interface. Many types of users can exist, including customers, vendors, employees, and business owners. Users are not always human, as they can also be other computer programs. 

You may have many different types of users, but they don’t all use your software the same way. Creating “roles” is an excellent way to distinguish between users and control what those users do within your software product. User research can help reveal these roles and what they need from the software to complete their tasks and goals.

Do I need user research?

User research is about understanding how your users behave, what they need, and what they like. It's all about learning directly from your users to help create your software product. We use methods like interviews, observation sessions, and surveys to get important insights that guide our software development.

Benefits of user research

Right market fit

Gain a competitive advantage with user research that proves the market wants your product.

Increased user engagement

Building software with the user in mind is more likely to deliver a product they’ll love.

Business goal alignment

Research prioritizes the user-preferred product features that drive business goals.

Save on costs

User research identifies the pitfalls ahead of time to save big down the road.

Reduced risk

Identify your product’s merit based on sound user research before fully committing.

Custom Web Application

What do I get from user research?

User research should provide you with a wide range of insights that matter most to your business, industry, and solution-type ideas. While user research processes may vary from company to company, at Steelhead Software, we can provide any of the following components depending on your needs.

User Research Component Definition
Product Market Fit Making sure your software solution or product matches what people in the market want. It helps predict if customers will be happy with it, use it more, and if it will make you money.
User Needs Validation Determines whether the software solution idea includes the capabilities and features that match the expectations and needs of intended users. Testing how well a solution will fit the users’ needs increases the likelihood of market success.
Competitive Analysis In a nutshell, this analysis reviews what other companies in the market are doing and how they’re solving a similar problem. Recognizing what the competition offers can help you adjust your software solution idea to provide something better and/or make your offer the best option.
User Personas These are profiles created to represent your ideal customers. Each persona represents a different user segment or user role. The personas often capture well-defined characteristics, the goals these individuals have, their challenges, and what they care about as users. User personas make it easier to create marketing materials because you’re selling to that specific persona instead of everyone.
Journey Mapping On a big-picture level, journey mapping is a visual way to explain how someone will use the software to complete a job or a task. Depending on the software solution and the job/task, the journey map could include several main process phases.
Story Mapping This visual outlines how users interact with your software solution idea based on their intended job or task. If your solution can help people complete several jobs and tasks, your story map will have a pathway showing the steps for each one. Each path includes the actions, interactions, and inputs users must perform to complete the job or task.
Live Oberservations Before we design or build your solution, we must observe what your team or customers currently do. Watching your users helps us see how real people interact with your business’s current tools and processes, which is crucial if we want to get to the root of your problems and figure out the best software solution. You may wonder why you can’t just tell us what team members or customers do. The truth is that there is a big difference between how we think people complete a task and what they actually do in real-life scenarios. Watching team members and customers perform tasks reveals additional and often subconscious user behaviors. These actions can shed light on the real problems your business experiences. After we get to the root of these problems, we can more creatively and effectively design a software solution that truly fits the needs of your team and/or customers.
Interviews These are conversations we have with the people who will use your software. We talk to them to understand what they need and what problems they face when using the software. You can choose if you want one-on-one talks, group discussions, or if people want to share their thoughts with their names or stay anonymous.
Surveys Questionnaires that we send to people who will use your software. Surveys help us gather broad information quickly from a large group of people. Surveys have different types of questions, like multiple-choice or short-answer. Sometimes we need to send different surveys to different types of users, depending on the software solution idea.

What are  Steelhead Software’s user research methods?

Our methods include building and delivering a user research report so that you have all the information in one handy packet. We generally build the report during the discovery phase of our development cycle. In case you didn’t know, the discovery phase is when our business analysts and custom software developers listen to your specific problems and present the best solution options that provide the most value to your business. 

Sometimes, we recommend completing a user research report to fine-tune the solution options we provide. Doing so allows our team and your stakeholders to dive deep into your ideal user profile and ensure potential solutions are right for your users and business goals.

Not all software solutions need a full user research report, and we can provide recommendations on whether we think conducting it is the best plan for your needs. We can identify which user research components listed above would work well for your project and capabilities.

When we begin the user research report, we will need you to work with us. For example, if you want us to conduct interviews, and your ideal users include your internal staff members, we expect you to introduce us and explain why we are interviewing them about their daily tasks. Likewise, if the primary user for the solution is your potential and existing customers, we would expect you to introduce us to those groups and take part in the explanation of why we’re conducting interviews or surveys.

After we’ve gathered all the preliminary user research during the discovery phase, we will present that information to you as an asset. We will also use this information as we work through designing your solution.

While the bulk of the user research report takes place during the discovery phase and sometimes into the design phase, we will continue to gather user feedback throughout the entire development process so we can continue to iterate and optimize your software.

"Steelhead Software came in on time and on budget - our employees were testing working software within weeks."
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